Celebrate the ultimate summer gathering with Target and vineyard vines as the two iconic brands embark on a limited design partnership to create more than 300 unique items spanning home and outdoor goods, pets, as well as apparel, accessories and swim for the entire family.
A number of items in the collection are a first for the vineyard vines brand, including many of the home and outdoor goods, such as tableware and games. Ranging in price from $2-$120, with most items under $35, the collection is designed to celebrate the ultimate summer gathering, where everyone’s invited.
“Vineyard vines is a brand that our guests know and love, and one that exemplifies our shared sense of optimism and joy through their use of bold colors and prints,” said Mark Tritton, executive vice president and chief merchandising officer, Target.
“We worked closely with the vineyard vines team to create a collection of well-designed, affordable items that are meant to bring people together, whether it’s for a shared meal with friends or a family trip to the beach. Launching just as summer kicks off, this is the perfect collection to help our guests create lasting memories with family and friends, all season long,” Tritton continued.
Founded in 1998 when brothers Shep and Ian Murray left their desk jobs to start selling neckties, vineyard vines is an American lifestyle apparel brand with products for men, women and kids. Inspired by summers spent on Martha’s Vineyard in Massachusetts, the brand and its products reflect the state of mind, ‘Every day should feel this good.’
After more than 20 years in business, vineyard vines has expanded to over 100 freestanding stores and is available in more than 600 specialty and department stores across the country.
“Our partnership with Target allows us to share our brand with more people than ever before,” said Ian Murray, CEO and co-founder of vineyard vines.
Shep Murray, CEO and co-founder of vineyard vines, added, “We are excited to collaborate with Target, a brand that shares many of our same values including fun, optimism and innovation. We look forward to testing out new product categories and ultimately spreading our message of ‘Every day should feel this good’ in a new and fun way.”
Target pioneered the concept of mass retail design collaborations nearly 20 years ago, and vineyard vines is the most recent partnership from the retailer. Past collaborations include TOMS, Lilly Pulitzer, Hunter and Marimekko.
Vineyard vines for Target will be available beginning Saturday, May 18, 2019. To further support the partnership’s focus of bringing people together, Target and vineyard vines will support Camp Southern Ground with camper scholarships, operations, products and essentials for the 2019 summer season, as well as apparel and product for the camp staff.
Camp Southern Ground is the passion project of Zac Brown, leader of Zac Brown Band, and is a camp that brings together kids ages 7-17 from all backgrounds. The remainder of the year, the camp provides programs supporting veterans.
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