CALVIN KLEIN hosted a private cocktail and dinner in New York City last October 19th to celebrate the launch of the new global advertising campaign for ETERNITY CALVIN KLEIN, as well as the faces of the new campaign, actor Jake Gyllenhaal and model and advocate Liya Kebede.
The event was held at a private loft space in Soho that evoked the tranquil home environment featured in the campaign’s television spot. Guests were invited to explore the new campaign by way of video screens and projections of the e.e. cummings poem, “[i carry your heart with me(i carry it in]”, which Gyllenhaal and Kebede recite in the television spot.
Notable guests in attendance included CALVIN KLEIN Chief Creative Officer Raf Simons, Maggie Gyllenhaal, Kyle MacLachlan + Desiree Gruber, Mario Sorrenti + Mary Frey, Helena Christensen, Julia Nobis, Mica Arganaraz, Kiki Willems, Derek Blasberg, Alexandre de Betak + Sofía Sanchez de Betak, Will Kopelman, Zani Gugelmann, Aaron Young + Laure Heriard Dubreuil, Karley Sciortino, Bryan Yambao, Margaret Zhang and Helena Bordon, among others.
Conceived creatively in close collaboration with Mr. Gyllenhaal – who makes his advertising debut for the brand – the new ETERNITY CALVIN KLEIN family is at once shown as beautiful, timeless and yet very much of today. Starring alongside model and advocate Kebede and four-year-old actress Leila, Gyllenhaal portrays both father and partner with mother Kebede. The focus is on imparting knowledge and love to their child, who serves as both a linking emotional thread and a fundamental idea of the future, as each parent recites and teaches the e.e. cummings poem to her.
The new ETERNITY CALVIN KLEIN campaign spot is shot in black and white film by Emmy Award-winning director Cary Fukunaga. Nine Stories Productions—a company founded by Mr. Gyllenhaal and business partner Riva Marker produced the campaign. Acclaimed photographer Willy Vanderperre lenses the print campaign with his inimitable black and white imagery.