DALLAS, Mar 4, 2012/ — Millions of people were seeing red during the Academy Awards with RED as a celebrity favorite on the red carpet!

Hollywood heavyweights Natalie Portman, Michelle Williams and Emma Stone rocked red frocks at the Oscars on Sunday night, while the Narcisco Rodriguez, Marchesa, Rag & Bone, Thakoon and Zac Posen shows were saturated with the shade.

In addition to the celebrities and models currently donning the sultry hue, a recent study conducted by the University of Rochester found that “red is an aphrodisiac,” and that men tend to be drawn to women wearing the fiery color.

The study found that the men sampled were significantly more likely to rate women wearing red as more attractive and sexually desirable making them more willing to open their wallets and treat the women to expensive dates.

Women seeking to turn heads without breaking the bank should look no further than MyHabit, Amazon’s membership-only fashion destination. Visit the site daily to shop great red designer and boutique apparel at up to 60% off with fast, free shipping and free returns.