Rebecca Minkoff just joined the world of wearable technology with a new collaboration with Case-Mate, the Atlanta-based company that designs and manufactures fashion-forward mobile accessories.
Together with Case-Mate, Rebecca Minkoff created two bracelets that double as jewelry while it seamlessly integrates with a tech savvy life.
The Notification Bracelet is a gold chain-link bracelet with pyramid studs. The $120 accessory alerts the wearer to calls and texts via Bluetooth pairing with the consumer’s mobile device. It programs up to 25 contacts and will vibrate when the wearer receives an important alert.
The Lightning Cable Bracelet, priced at $58, is a black leather bracelet, adorner with the brand’s signature flat gold stud and a gold clasp that hides connectors. The cable bracelet converts into a USB connector to charge and sync your iPhone. The gold clasp hides the USB connectors so that no one will be able to see the bracelet’s technological capabilities.
As a strategic approach to reach the increasingly connected millennial consumer, the brand has designed the bracelets with the fashion forward girl in mind- to the naked eye, observers wouldn’t know either of the bracelets contain any technological capabilities.
Both bracelets are available for purchase at Rebecca Minkoff Stores and RebeccaMinkoff.com