Under his creative direction, Brownie and Blondie evolves its high-fashion perspective, combining French couture precision tailoring with breakthrough fabrics and a streetwear/rock attitude.
This translates as using i.e. sport performance and city exclusive double-face fabrics or a hot-melt laminating of an elegant wool fabric with washable leather.
“Colourful and energetic the smart androgynous aesthetics of the collections gives the wearer a bold presence without looking contrived or overdone reflecting movement, functionality, wearability and comfort. “
The brand is built upon having distinct gender independent collections, which offer high quality clothing as well as a unique brand universe. Therefore Brownie and Blondie is positioned as a unisex high fashion city casual streetwear brand and is producing three lines; T-Shirt line, Main line and the avant-garde line.
Whilst the T-Shirt line and the main line are distributed over adequate multi-label stores, the avant-garde line can be ordered only over the atelier. The main line will be presented twice a year in Paris over the Lakic Showroom (the cooperation partner of Blanc+Ençens GmbH) and later on also on regional trade fairs such as Pitti Uomo.
Blanc+Ençens GmbH is representing the label and its three lines worldwide. Blanc+Encens was founded in 2010 and is specialized in growing fashion and design brands from relative obscurity to become known in the fashion and luxury markets.
The agency believes in a unique style of brand building that encompasses individual press strategies, sales relationships, brand management and international growth to help meet and exceed their clients’ goals.