European CK Calvin Klein Licenses Come Home

NEW YORK, Mar 5, 2012/ FW/ — Calvin Klein, Inc is exercising its rights to reacquire the existing license agreements held by Warnaco for the distribution and sale of ck Calvin Klein apparel and accessories and the operation of retail stores in Europe, effective in 2013.

And since Calvin Klein, Inc is a subsidiary of PVH Corp, PVH International, a division of PVH will support this development by establishing a dedicated team to operate the ck Calvin Klein apparel and accessories businesses in Europe.

“Bringing the ck Calvin Klein European operations in-house creates an opportunity for us to better develop the Calvin Klein brand in Europe by leveraging PVH’s European infrastructure,” said Tom Murry, President & Chief Executive Officer, Calvin Klein.

On the same statement, Mr. Murry assured the public that Calvin Klein will continue its relationship with Warnaco, commenting, “We have a longstanding partnership with Warnaco that will continue and have been pleased with the success they have had with the Calvin Klein Jeans license and their operation of the Calvin Klein Underwear brand around the world. We feel that this new structure will allow both of our organizations to maximize their core competencies to the benefit of the Calvin Klein brand.”

ck Calvin Klein is Calvin Klein’s “bridge” brand. The apparel line is designed by Kevin Carrigan, who serves as the Global Creative Director for the brand, as well as for the Calvin Klein (white label) and Calvin Klein Jeans brands.

At the end of 2011, the ck Calvin Klein brand represented approximately $1 billion in global retail sales, achieved primarily in Asia and Europe, and had an established network of 89 full-price freestanding stores, of which 17 are in Europe. The brand is also operated in Asia and Japan by experienced licensing and retail partners.

%d bloggers like this: