The stage is set for lovers; a gargantuan heart in red with red lights cascading from the ceiling. With Frank Sinatra crooning “Something Stupid” on the background, the top part of the heart started moving up followed by pairs of male and female models standing on platforms that were going up and down in a timed sequence.
That the collection is to die for is a given. This is Moncler after all and famous for its skiwear. Yet, this time around, fashion is not enough. The label is competing against Valentine’s Day and “Fifty Shades of Grey.”
As the saying goes, if you can’t beat them, you join them. Hence, the #LoveFactory theme for the show and all the love songs that included hits from the 1960s to the 2010s.
Photos courtesy of Moncler Grenoble