Target Launching New Apparel & Accessories and Home Brands in Fall 2017

From climate to demographic change, it is easy to say that the Greek philosopher Heraclitus famous quote “change is the only constant in life” still holds true even after 2,500 years since he was alive.

And in the grand tradition of Heraclitus, 21st century mega-retailer Target is once again in the apex of change as it introduces four new brands across women’s and men’s apparel and accessories and home this fall.

Commenting in the new path that the retailer is taking, Mark Tritton, Target’s executive vice president and chief merchandising officer said, “Our new brands are all about the changing face of our guests—what they need, what they’re looking for from Target.”

“When we took a close look at our existing assortment with this in mind, we saw a disconnect. We knew we’d need to refresh our offerings—and define new ones—so our guests continue to love what they’re discovering at Target and want to keep coming back, again and again,” Tritton continued.

The new brands include A New Day, a modern classic women’s apparel and accessories brand, Goodfellow & Co., a men’s apparel and accessories brand focusing on quality and fit, JoyLab, a women’s fashion performance apparel brand and Project 62, a thoughtfully designed modern home brand featuring approachable pieces for everyday life.

These are the first of over a dozen new brand launches coming to Target over the next two years and will begin to set in stores across the country and online in early September.

Photos courtesy of Target

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