The Barona building looked like a concrete creature that watched the new Umbro FW19 collection come to life.
The small real atmosphere and playgrounds enhanced the street touch of the brand born in the back room of a pub in the south of Manchester. The items are inspired by the heritage of Umbro which shaped the British terrace culture and casual style, which was has marked the recent aesthetic evolution.
In the new collection Umbro added a street touch to the items: oversized logos characterize the entire collection, including scarves and bags, which take advantage of the unpredictability and power of acid colors, contrasted with each other and with black, the protagonist in most of the FW19 items.
A personality design, like that of the Umbro Monster, the new brand’s sneaker.
The Umbro touch take us into a suspended atmosphere full of intimacy, captured by Dali Geralle‘s camera.