And for four days, 6-10 July 2015, the German capital takes the fashion center stage as it celebrates three fashion events: Mercedes-Benz Fashion Week Berlin, the crown jewel of the week with its catwalk shows; the PREMIUM, an international high fashion trade fair and the PANORAMA, a.k.a. Bread & Butter, the leading trade fair for urban wear.
With www.fashion-week-berlin.com as the portal site, fashionistas can get up to the minute news and follow the events during Berlin Fashion Week.
To herald the week, Berlin Partner for Business and Technology created a video highlighting the Fall 2015/Winter 2016 season which was held January 2015 giving fashion followers a glimpse of the glitz and glamour that is Berlin Fashion Week.
To celebrate the week, Mercedes-Benz has collaborated with stylist and photographer Carlyne Cerf de Dudzeele for the key visual of the Mercedes-Benz Fashion Week Berlin. Headlined by supermodel Doutzen Kroes, the campaign entitled “Hybrid by Nature’ features the new Mercedes-Benz GLC Plug-In Hybrid.