Raised in Dallas, Demi Lovato has come home on September 9, 2017 to celebrate the launch of her Fall Collection for Fabletics. With 700 fans waiting, with the first one in line at 4AM, the excitement was palpable Fabletics Store at Legacy West in Plano, a suburb of Dallas.
And, when Demi arrived, all cameras and cellphones were clicking, as if everyone wanted to record every moment as the songstress greeted fans even before the official “Meet & Greet” started. With the logo of the Demi Lovato Fabletics label as background, Demi posed for pictures with fans, signed autographs, even chatted with them. And the best part – a limited edition tank signed by Demi was distributed free to the attendees.
Still, though Demi Lovato remained the woman of the hour, she had to share the limelight with her capsule collection – a complete performance line of 12 exclusive outfits. This new collection features elevated designs that are unique to her personal style. It also highlights her evolution as a designer with the aim to make every woman feel iconic in her own right. The Fall collection is comprised of a combination of performance and lifestyle pieces with new design elements such as contouring waist straps, paint splatter camo and vibrant heather prints.
With the Fabletics mission to empower women by making a healthy, active lifestyle accessible to everyone regardless of size, shape, age or ability – the new Demi Lovato for Fabletics collection reinforces their shared commitment to inclusion, female empowerment, inclusivity and body positivity.
Of her new collection, Demi Lovato said in the press notes, “I’m so excited to continue working with Fabletics. This collection is inspired by my personal style – on stage, at home and in the gym, so I had a lot of fun playing with bold colors, prints, and performance elements that I love. I felt more confident through the design process this time around, and think that the collection reflects that. I wanted to share that with my fans in hopes that they feel as confident and empowered when wearing the pieces.”
No wonder the collection was selling like hotcakes that Saturday as fans can’t get enough of these new silhouettes.
Fabletics Store at Legacy West
7400 Windrose Avenue
Plano, Texas 75024
Photo Credit: Rick Kern/Getty Images for Fabletics