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Gareth Pugh Collaborate with Nick Knight and SHOWstudio Shop - FashionWindows
Gareth Pugh on the runway Spring 2009 show
Gareth Pugh on the runway Spring 2009 show

LONDON, Nov 20, 2009 / — The next exciting step in the development of SHOWstudio SHOP as one of London’s landmark fashion locations will be launched this week at the Bruton Place store in Mayfair with long-term collaborator Gareth Pugh.

The first in a series of exclusive events, SHOWstudio SHOP welcomes Pugh as he sets up a temporary work place in the studio space at 1-9 Bruton Place, and handcrafts a one of a kind garment exclusively for SHOWstudio SHOP.

Offering the unprecedented opportunity for viewers to witness this innovative and award-winning British designer at work, the webcams will record every moment as Pugh creates a unique garment that will be retailed in the SHOWstudio SHOP alongside three exclusive one-off prints by world-renowned photographer Solve Sundsbo

The entire creative process can be seen online at

This project pushes the boundaries of fashion presentation and retail via the internet, unifying the designer, the medium and the consumer ever closer within the groundbreaking environment of the SHOP.

Gareth Pugh will be in residence 20, 23 and 24 November 2009 at SHOWstudio SHOP.

The final garment will be exclusively photographed by Nick Knight on 24 November in the SHOWstudio SHOP studio at Bruton Place.

Please note: The studio space is not open to the public but can be viewed at