Alessandro Michele has accustomed the audience to a maximalist and flashy aesthetic, but the bag and trunk spotted at the show of the collection Men’s FW20 seems to be the most ironic piece ever produced by Gucci. A leather bag and briefcase, decorated with the classic monogram with the double G and the double red and green colored band with a yellow cubital print with the inscription “Not Fake”, of which each word is printed on one side. Carrying them in hand, only the inscription “Fake” is visible, almost a double ironic arrow to the counterfeit culture of which Gucci is often a victim and to the consumer obsession with the authenticity of the garments.
![Courtesy Of GUCCI A/W20](https://i0.wp.com/www.fashionwindows.com/wp-content/uploads/2020/01/gucci-fake.jpg?resize=352%2C528&ssl=1)
![Courtesy Of GUCCI A/W20](https://i0.wp.com/www.fashionwindows.com/wp-content/uploads/2020/01/cover-gucci-fake.png?resize=352%2C220&ssl=1)
![Courtesy Of GUCCI A/W20](https://i0.wp.com/www.fashionwindows.com/wp-content/uploads/2020/01/gucci-fake-2.jpg?resize=352%2C528&ssl=1)
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