“Let’s be and not perform” wrote creative director Jean-Claude Jitrois on his press notes.
Ante creating Jitrois, Jean Claude Coste was the widely acknowledge specialist of psychomotricity and psychodrama. Jean Claude Jitrois’s fashion deeply roots his understanding in models and experiences of real self-liberation.
Clothes and roles play a central part in this process. Play with your identities and you will eventually find who you are, freed from all. Play with your group, your Klub, your tribe. Andy Warhol factory powerfully resonates with Jean Claude philosophy, as a vibrant positive answer to a world in search of liberation as well as reconnection.
The dialogue between clothes and players celebrates humanistic psychology, which is gender-free, strengthens the power beyond personality, and gives the spirit space to be nurtured.
For the Spring Summer 19 collection, Maison Jitrois is setting various playgrounds and stages for all generations, moods and spirits to express. Starting with his favorite material, the liberating second-skin stretch leather, Jean Claude creates a series of high waisted pants, skirts and dresses emphasizing body shapes and expression, playing on shapes with numerous pleats and darts.
Abundance of gender free masterpieces, volume leather pant and jackets, transparent evenings see through long dresses and sport bombers are displayed altogether by a series of images of a youthful group, adopting styles and colors one after the other.
Moving from washed leather denim looks to elegant space blue shades, black leather remains paramount as used for its shine or cutouts. Wide fringed jackets are mounted on silk create lightness of being. Bohemian blue embroidered shirt suede dresses with long ruffle sleeve elegantly play with drama as well as mini embroidered dresses with cutouts.
Gold, platinum and beige set are dear to the brand for parties and “joie de vivre”. Also jitrois connects all generations throughout the urban set of the collection, displaying with proud energy the original signature of Jean Claude Jitrois for the girls and guys on-the-go, asserting that the creative energy and connection of the brand in continuing its legacy as the international powerhouse it is.
Rankin vision and perfect understanding of Jitrois values allows a perfect flow creating the Spring Summer 19 campaign. The collaboration is harmonious and joyful, which resonates into the whole series of images. Sets for play, our life full frieze of players unfolds, expanding the Jitrois continuum.
Jean-Claude Jitrois – Creative Director
Rankin – Director & Photographer
Kim Howells – Stylist
Marco Turcich – Production Design
Nick Irwin – Hair Sytlist
Jordan Rossi – Producer
Naraya O @ESTABLISHED
Sandra M @ESTABLISHED
Liam Biggs @SELECT