DALLAS, Apr 4, 2011/ FW/ — Fans of Denver Broncos quarterback Tim Tebow can now watch their favorite football player not on the gridiron but in between shows during primetime TV.

Tebow, who is also the spokesman for Jockey International headlines the latest ad campaign for the Jockey® staycool, the label’s newest collection of innovative underwear, designed to help regulate skin temperature and keep you cool and comfortable

The commercial opens with Tim Tebow walking down a city sidewalk on a sweltering day. As he walks, cooling imagery appears on Tim’s shirt to illustrate how the technologically-advanced Jockey® staycool collection keeps Tim cool on even the hottest days.

The spot is scheduled to air on April 4, and will run through August on national cable, DRTV and DISH/DirecTV networks including, ESPN, E!, CNN, Spike, Discovery and more. The ad was created by Arcade Creative Group and directed and produced by Motion Theory.

“The commercial is part of a larger integrated campaign to support Jockey® staycool, and reinforce our commitment to offering cutting-edge products to our customers,” said Jockey Chief Marketing Officer Dustin Cohn. “Tim Tebow’s passion for innovation both on and off the field aligns completely with the Jockey® staycool brand.”

Jockey® staycool will also be supported with online and print buys, in-store elements and event sponsorships, in addition to several other marketing promotions throughout the year.

The new product line blends fashion and innovation, and features Outlast® technology that absorbs, stores and releases excess heat to maintain your optimal skin temperature.

Originally developed for NASA, Outlast® technology has provided temperature regulation for more than 20 years and is a certified space technology. Jockey is the first U.S. company to offer underwear treated with Outlast® technology with the launch of Jockey® staycool.

The line is available in multiple styles and colors for men and women, with a suggested retail price of $21 for women’s tops, 2/$27 for men’s, and 3/$22.50-$29.50 for underwear.