LONDON, Jun 15, 2012/ — This season, London joins Milan and Paris in celebrating menswear with the inaugural season of London Collections: Men, which will run from Jun 15 – 17, 2012.

48 catwalk shows and presentations will take place over three days -an increase from 13 shows on Menswear Day February 2012 and over 30 ready-to-wear and accessories designers will be exhibiting over three floors at the central hub for London Collections: Men, the Hospital Club, WC2

Prince of Wales, 14th June 2012

Alfred Duhill, Mr Porter, Esquire and Jimmy Choo, Tinie Tempah, Tom Ford and Tommy Hilfiger will host events. A GQ London Collections: Men Dinner co-hosted by Dylan Jones, Harold Tillman CBE and Italo Zucchelli will close the event

15 tailoring houses will participate in an open house event on Savile Row, Friday 15th June 2012

6 NEWGEN MEN winners received sponsorship to show at London Collections: Men, June 2012

4 Menswear designers received Fashion Forward sponsorship to access to business support provided by the BFC as well as a cash prize to assist in showing their spring/summer 2013 collections

In 2011, global menswear sales increased an estimated 9 percent to 24 billion euros, or $33.42 billion at average exchange rates, versus 22 billion euros, or $29.20 billion, in 2010. (Source

Men’s items now represent 50 per cent of the luxury apparel market, helped in part by male consumers in emerging markets, especially Asia, with China a major source of growth. (Source: BFC Future of Fashion Report)

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