Max Mara Spring 2020 Ad Campaign: A Utilitarian Vision

Max Mara Spring 2020 Ad Campaign

Fronted by supermodels Gigi Hadid, Joan Smalls, Irina Shayk and Adriana Lima, and shot by Steven Meisel, the Max Mara Spring 2020 Ad Campaign has a very utilitarian vision with suiting, shorts, skirts and even dresses giving a military uniform vibe.

And though the predominant color is black and earthy brown, a pop of pastel indicated that it is springtime!

Photos courtesy of Max Mara