Missoni Spring/Summer 2020 Campaign: Ethereal, Vibrant, Intimate

Missoni Spring 2020 Campaign

Missoni Spring 2020 CampaignFronted by top model Bella Hadid and Aubrey O’Mahoney, the Missoni Spring/Summer 2020 campaign is a visual tale that transports you into an intriguing and sensual time and place.

Shot on location against a secluded and shimmering coastal landscape in Sardinia, a delicate play of richly saturated colors, lights, reflections and subtle nuances evokes a sense of prepossessing and ethereal intimacy.

The protagonists, top model Bella Hadid and Aubrey O’Mahoney, appear as though they have emerged from the depths of a fantastical aqueous realm to a place where time stands still.

It is in this serene and magical place where the stylings of Vanessa Reid and Mobolaji Dawodu come to life and artfully reveal the form-fitting silhouettes, graphic patterns and vibrant colors from the season’s Missoni collections.

Long, diaphanous mesh dresses, ruffled bikini tops, and iridescent lamé ensembles worn by Hadid, along with woven chalk-stripe suiting and knitted shirting worn by O’Mahoney, radiate against the muted surrounds and seductively cling to their bodies as if becoming resplendent second skins; while Missoni accessories adorn as if they were found objects from an otherwise unknown world.

Through the lens of Mert & Marcus, a glowing and glamorous world takes form in which the vibrancy of the Missoni SS 2020 collections is accentuated and exalted.

Under the creative direction of Angela Missoni and through the lens of Mert & Marcus, a glowing and glamorous world takes form in which the vibrancy of the Missoni SS 2020 collections is accentuated and exalted.

Photos courtesy of Missoni