swatfameLOS ANGELES, Jan 16, 2010 /— Swatfame, Inc., the California-based makers of See Thru Soul, KUT from the Kloth, STS Blue, Speechless, Bu from Malibu, and Underground Soul, is growing for the new year.

With the hiring of four new company executives and the opening of brand new showrooms in New York and Los Angeles, Swatfame, Inc. is celebrating well-orchestrated growth and looking forward to an exciting 2010.

Announcing Greg Garrett as brand manager for See Thru Soul and KUT from the Kloth, Swatfame, Inc. is excited to have the industry expert join the team. Formerly the brand manager of women’s contemporary clothing collection, BB Dakota, Garrett joins Swatfame, Inc. with many years of valuable experience and will be overseeing all brand and product.

Former vice president of merchandising for BB Dakota, Corin Lopez, has also joined the Swatfame, Inc. family in the role of merchandiser. With 25 years of experience, she will be in charge of the See Thru Soul and KUT from the Kloth collections.

Swatfame, Inc. has brought on Tina Hong as the head designer for brands See Thru Soul and KUT from the Kloth. Hong joins See Thru Soul and KUT from 4-Ever You, Inc., and has more than 5 years of experience.

Lastly, Monica Topham will be handling New York sales for See Thru Soul and KUT from the Kloth. Topham comes to the team with four years of sales experience from her time with a number of cotemporary brands, including William Rast, BB Dakota and Blue Cult.

“We couldn’t be more excited to be building such an extensive team of talent,” said Swatfame, Inc. CEO and President, Mitchell Quaranta. “This next year we have some really exciting projects up our sleeve and I am more than confident that this new team will continue to take Swatfame, Inc. and our individual brands to the next level.”

In addition to the assembling a winning team for 2010, Swatfame, Inc. has moved into a new New York showroom at 530 7th Avenue, as well as a new Los Angeles showroom at the New Mart at 127 E. 9th St.