NEW YORK, Oct 27, 2011/ — Dubbed as the “Bold New Fragrance for Men”, Rocawear Evolution features a rich woody oriental scent with its top notes from rum doused fruits, such as mandarin, mango and rhubarb, give an unexpected twist to this well-defined scent.
Created in partnership with Elizabeth Arden, the new fragrance is sexy, magnetic, and addictive, embodying the swagger and sophistication of hip-hop culture and assured masculinity.
To embody the new perfume, Grammy nominated R&B/Soul Singer, Trey Songz has been named the NEW face of the ROCAWEAR EVOLUTION fragrance.
Over the past five years, Trey Songz has worked at perfecting his craft, developing the charisma and stage presence of a veteran artist. In the current “singles”-dominated paradigm of the music business, it’s rare for an artist to break through on an early album as Trey has done with his third album, “PASSION, PAIN, & PLEASURE.”
We are excited to have Trey as the face of our new fragrance, ROCAWEAR EVOLUTION,” says Shawn “Jay-Z” Carter. “He opened for me on the Blue Print 3 Tour to venues full of screaming women. He is the perfect person to communicate EVOLUTION, as he has grown so much musically and as an artist.”
Available in Eau de Toilette and Deodorant Stick at rocawear.com