Tate Magyar Violeta by Mango F14 (14)NEW YORK, Aug 16, 2014/ — It was a bold move by Mango that paid off. In late 2013, the Barcelona-based label announced that it is launching VIOLETA, a new line offering sizes 40 to 52 (US sizes 10 to 22), and thus bringing the trendy Spanish retailer to a market that is dominated by American designers.

Violeta’s message is summed up with its mantra, “It suits me and I like it.” The aim of is to dress a young target market in sizes 40 to 52 with garments designed to be comfortable, feminine and modern.

Launched in January 2014 in France, Germany, Italy, Netherlands, Turkey, Russia and Spain, VIOLETA was offered in the U.S. market beginning July 2014 via www.mango.com

Seen here are Ali Tate & Paula Magyar wearing pieces from the Violeta Mango Fall 2014 collection now available in stores and online.