This cultural rebirth is both visual and aural, and can be seen in the artistry of vinyl and musical production. Techno is conceptual and its artists are visionaries, welcoming intuitive and magical perception in order to activate processes of metamorphosis and revolution.
The concept of the brand lies in this principle because techno is conceptual and visionary in its essence.
Our vision is one of self-expression in a post- industrial society and a belief in our belonging to a post-human age. This project is an opportunity to express the brand mood, culturally, artistically and socially, with an acute emphasis on sound and space.