PARIS, Jan 21, 2014/ — Y/PROJECT is barely four years old yet it is already in 30 highly selective, multi-brand concept stores in three continents – Europe, North America and Asia.
Based in Paris, Y/PROJECT was launched in 2010 by Yohan Serfaty and Gilles Elalouf with the goal of catering to individuals who have a strong eye for detail and an appreciation for artisanal craftsmanship.
Now known for its graphic tailoring, Y/PROJECT was an instant hit. To accommodate the needs of its burgeoning clientele, Yohan Serfaty and Gilles Elalouf hired Antwerp-trained Glenn Martens in 2013 to be the label’s Creative Director for both its menswear and womenswear lines.
Martens’ work bridges a technical background and emotional atmosphere with a straightforward look. And this could be seen in the menswear Fall 2014 collection with its focus on the regeneration of shapes and constructions.
Combining new cuts and volumes of the label’s historic signature pieces that deliver contemporary, urban looks, the Fall 2014 collection culminated in architectural cuts that boast a comfortable fit.
The color palette is balanced between deep blues and different depths of black created through specific washing techniques, different coating and hand-dying effects. Touches of tarmac, bronze and white bring accents of light to the darker tones.
The collection includes a large variety of leathers (kangaroo, horse, lamb…) Fabrics were sourced in Belgium (denim), Scotland (tweed), France (silks) and Italy (wool and cotton).
Details and finishing from the Y/PROJECT archive collections have been revisited and twisted re-appropriating and emphasizing the label’s pre-existing codes.
Photos courtesy of Y/PROJECT
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