Headlining the women’s Fall 2015 Calvin Klein Underwear advertising campaign, models Kendall Jenner, Joan Smalls, Isabeli Fontana and Edita Vilkeviciute are tasked to reclaim, re-imagine and re-image Calvin Klein’s definition of sexy.
Shot by renowned fashion photographer Mikael Jansson in New York City, the brand’s latest campaign for the brand boldly claims “the original sexy,” showcasing a beautiful, elevated assortment of embroidered lace sling balconettes, plunge-neck chemises and bodysuits in seductive fits.
The multi-media campaign spanning digital, outdoor and print advertising will roll out worldwide in 21 countries this fall. This season will feature digital placements on social and mobile sites to amplify and create conversation around “the original sexy” campaign.
The advertising imagery will also include the #mycalvins call to action, which invites fans of the brand to participate in the social media campaign by posting a selfie of themselves wearing Calvin Klein.
For Jenner, this serves as her second global advertising campaign for the house this year, recently staring in the image campaign for the limited-edition Calvin Klein Jeans #mycalvins Denim Series.
In addition, Vilkeviciute has a long-standing relationship with the house, having been the face of multiple global advertising campaigns for the company’s lifestyle brands since she was first introduced in Spring 2009. Smalls has also been previously featured, appearing in the Spring 2012 global advertising campaign for Calvin Klein Jeans, whilst this marks Fontana’s first campaign for the brand.
IMAGE CREDIT: © Mikael Jansson, courtesy of Calvin Klein Underwear