VENICE, Sep 6, 2010 / — For the fifth year running, Lancia will be the main sponsor of the Venice International Film Festival, the 67th edition of which is due to run from the 1st to the 11th of September this year.
Lancia will also be providing the festival’s organisers with a fleet of new special series Lancia Delta “Hard Black” cars for use at the event. (The Lancia Delta “Hard Black” is the first ever production model to feature the exclusive gloss black roof and matt black body colour scheme).
Distinguished by the symbol of the Lion of Venice, the Italian flag and the Film Festival logo on their sides, these prestigious flagships represent the height of Italian elegance and are the perfect choice for carrying the top names and stars of the cinema to and from the Lido and on their visits to the red carpet.
After the success of previous editions, the Lancia Café is returning to Venice this year too. The Café is the famous meeting place on the terrace of the Hotel Excelsior in Lido.
This exclusive but welcoming environment offers the festival’s protagonists a chance to meet up in a refined but relaxing atmosphere. The Lancia Café also provides the ideal location for the media to get together with new talents, producers, directors and actors for one-to-one interviews.
The Lancia Café will be hosting events and meetings organised by Lancia as well as by production houses, leading magazines and cinema institutions for the duration of the festival.
By sponsoring the 67th Venice International Film Festival, Lancia is consolidating its links with the world of the cinema even further. These links are already close, as demonstrated by the appearance of Lancia cars in famous films and by the support that Lancia has given to the world’s most significant, high-class, stylish and international film festivals since 2006.
It should be remembered also that the Lancia Delta has been the official car of the world’s most prestigious film festivals since 2008, has starred in original advertisements featuring Richard Gere and played a leading and revolutionary role in the film “Angels & Demons”.