With price points range from $60.00 for her T-shirt design to $178.00 for a trench, and available in sizes 14-28, the Isabel & Ruben Toledo for Lane Bryant collection is covetable as it is affordable.
The collection was designed based on an ideal held by Isabel, that when a person feels great in what they are wearing, they become unstoppable.
Isabel Toledo says, “Dressing a Lane Bryant customer was not any different than dressing my own customers because I have women of all sizes that wear Isabel Toledo.”
Isabel Toledo approaches the design process as a combination of engineering and poetry. She says, “All that experimentation, at one point you want to see it in a big way,” adding, “to be able to apply everything I’ve learned to Lane Bryant is a dream.”