Y-3 Spring /Summer 2014 Collection is Now in Stores

Y-3 Spring/Summer 2014 Mercedes-Benz Fashion Week - RunwayFor the Y-3 Spring/Summer 2014 collection, Yohji Yamamoto and adidas collaborated with renowned art director Peter Saville to create graphic and hyper-colorful apparel that blended the strictness and elegance of Japanese tailoring with sartorial icons of Americana like the sweatshirt, the cargo pant, and the jumpsuit.

Now in stores, the collection that was entitled “Meaningless Excitement” is both a critique and celebration of Internet culture—its heights and depths—as well as the relentless pursuit of the next big thing.

The Y-3 Spring/Summer 2014 collection pushed the limits of authentic American sportswear by elongating its shapes and subverting the codes of its style, like a baseball jacket fused with a kimono, for example.

This was clearly seen in voluminous naval polo shirts, oversize sports fleece jackets, and easy jersey blazers—for men—and trim trenches, cropped moto jackets, and floaty dresses for women.

Saville’s digital explorations led him to the creation of a new take on snake print, formed by doubling and distorting photographs of water droplets on glass windows into a hyper-real, hyper-color canvas.

Footwear built on the ready-to-wear’s car-crash of styles and symbols, blending elements of futurism and handcraft. Platform wedges are key for women and were executed in a way that seemed handcrafted or primitive, suggesting stonecutting rather than shoemaking, and were covered in glittery hues recalling the bright paint of a vintage car.

Apparel, footwear and accessories now available in stores.

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