Blumarine S14 campaign (11)

MILAN, Jan 9, 2014/ — With supermodel Toni Garrn taking center stage, the Blumarine’s Spring-Summer 2014 ad campaign and campaign video is all about the strong-minded woman who also embodies both elegance and delicacy.

Does it sound familiar? Fans of Ariel, the Little Mermaid will say so. Shot at Lanzarote in the Canary Islands, the pristine blue waters of the Atlantic created the perfect backdrop for this modern day Ariel personified by the stunning Toni Garrn to come up.

Under the gleaming sunlight of the coasts of Lanzarote, photographer Camilla captured Akrans Garnn drawing the viewer into a magical atmosphere, a dramatic, dreamscape setting adorned with colorful, serene butterflies which seem to move by the breath of the coastal wind.

Butterflies, flowers, and other natural elements adorn the ethereal dresses, which move gracefully in the breeze. Anna Molinari’s iconic BluV cardigan also makes an appearance, this time designed with Swarovski-encrusted sleeves and a tonal detachable mink collar. The BluV debuted in the 1990’s and has become a symbol of both the Blumarine brand and that era in fashion.


Model – Toni Garrn
Photographer – Camilla Akrans
Location – Lanzarote
Hair Stylist – Alizea Pirzadeh
Make Up Artist – Ignacio Alonso