LONDON, Jun 16, 2014/ — Last night, One Embankment was transformed into an iconic New York cityscape to become the perfect venue of the official opening night party for London Collections: Men Spring/Summer 2015 season hosted by DKNY and Esquire.
The New York City imagery acted as a backdrop to a dramatic wooden catwalk encompassing the central floor space. Raw but refined, modern yet moody with a large panel digital screen sporting bespoke DKNY footage.
The greatly anticipated Esquire and DKNY LC:M Party kicked off with a DJ set from Nick Grimshaw, wearing DKNY, blasting dancehall turns which got his guests such as Jessie J, Leah Weller, Mollie King, Jourdan Dunn, Lindsay Lohan, John Newman, Jeremy Piven, Jesse Metcalfe, Oliver Cheshire, Pixie Lott, Kimberly Wyatt, Max Rogers, Leon Else, Wretch 32, Luke Evans, Joe Dempsie, Reggie Yates, Phoebe Collings-James and Rafferty Law dancing to his tracks.
The Fashion Pack turned up dressed to the nines in DKNY and such guests included Lindsay Lohan , Jessie J, Eliza Cummings, Jourdan Dunn, Jack Guinness, Nick Grimshaw, Wretch 32, Leah Weller, Leon Else, and Riton. ALL wore DKNY or DKNY MEN.