MILAN, Jul 8, 2014/ — Colorful and unexpected; irreverent and surreal, MSGM and Toilet Paper collaborate to create a collection a full and wider collection ranging from sweats to swimsuits, from shirts to shorts.
The creative flair, passion for music and the digital world of Massimo Giorgetti, Creative Director of the fashion brand MSGM, blend the spirit of provocation that characterizes TOILETPAPER, independent magazine of Sun pictures designed by artist Maurizio Cattelan and photographer Pierpaolo Ferrari.
The collection is characterized by bright colors and images pop: eyes peep out from rose tangled to … shoes and male legs cross each other with legs and heels for women.
The iconic images of the magazine become the new wallpaper, while the vichy macro from overmolded is juicy and polished apples. Depictions of the first collaboration (Frog, Burger, Hands Bend Eye Lashes, Lipstick) becomes beachwear with swimsuits for women and men’s nylon boxer.
The wings of colorful tropical birds become acid-colored pattern. Dama optical printing black and white graphics fills TOILETPAPER, to become a new icon print.
A world of surprising, dynamic and at times irreverent mood that celebrates the marriage of fashion and contemporary art.